State Street Alpha Website
The Challenge
State Street approached us to create a marketing website for their new Alpha platform, which helps companies manage all of their investment products and business lines in one place using aggregated data, analytics and real-time insights.
Our team worked closely with State Street's stakeholders to establish a campaign that felt distinctive enough to attract new customers yet cohesive enough to live alongside State Street's existing brand identity.
Services
• Website Design
• Interaction Design
• Iconography Design
• Motion Graphics
• Video Editing
• Campaign Design
• Responsive Design
Design Thinking
The visual language of State Street Alpha was inspired by the threads of data connecting business insights together. Motion played a major role in the design of this site - communicating the organic nature of how information is created and shared.
Assets & Resources
State Street is an industry leader in investment knowledge and technology. This new website had to function as both a marketing tool and as a hub to house State Street's comprehensive collection of assets and resources. With this in mind, our team created highly-flexible article-style pages to sustain content of all types and lengths.
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