Art of Board "Commit" Campaign
The Challenge
Art of Board approached us to create a fresh new campaign to reposition their brand and business for a more appropriate audience. The "commit" campaign challenged the young skater demographic to commit to their fashion, their culture and themselves.
Our team worked closely with Art of Board's CEO to create a disruptive campaign that would attract the eyes of trendsetters and influencers.
Priorities
• Disruptive
• Authentic
• Editorial
• Fashion-Forward
• Avant-Garde
• Rebellious
More Work
Google & CourseraDesign System, Illustration, Product
ServiceNow PlatformProduct Design, Design System
University of CaliforniaWebsite Design
FedExIllustration
State Street AlphaWebsite Design, Infographics
Re:wildBrand Design
TIFF Investment ManagementIllustration
Copper Cane SpiritsWebsite Design
Cinch Home ServicesWebsite, UI, Print & Marketing Design
Brookfield PropertiesBrand Design
Recurrent VenturesBrand & Website Design
Car BiblesBrand Design
Ms. Lauryn HillTour Merchandise
Coors Light Summer BrewBrand & Package Design
LogofolioBrand Design
Copyright 2024 Adrian Posadas. All rights reserved.