Our team worked closely with the Brookfield in-house creative team to align on a distinct visual language.
The logomark for The George represents industrial craft and heritage rooted in tradition with a future-forward outlook. The materials chosen in building this apartment collection are made to develop a patina over time, allowing The George to settle into its environment and become a cohesive fixture in San Francisco's SOMA district.
Earth tones and simple typographic treatments make for a sophisticated communication system that speaks to the refined nature of a history both new and old.
Google & CourseraDesign System, Illustration, Product
ServiceNow PlatformProduct Design, Design System
University of CaliforniaWebsite Design
State Street AlphaWebsite Design, Infographics
TIFF Investment ManagementIllustration
Copper Cane SpiritsWebsite Design
Cinch Home ServicesWebsite, UI, Print & Marketing Design
Recurrent VenturesBrand & Website Design
Car BiblesBrand Design
Art of BoardCampaign
Ms. Lauryn HillTour Merchandise
Coors Light Summer BrewBrand & Package Design
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